{"id":393,"date":"2014-02-09T14:06:19","date_gmt":"2014-02-09T19:06:19","guid":{"rendered":"http:\/\/www.larryallenonline.com\/?p=393"},"modified":"2014-02-10T10:09:50","modified_gmt":"2014-02-10T15:09:50","slug":"an-interesting-pattern-or-is-it","status":"publish","type":"post","link":"https:\/\/www.larryallenonline.com\/?p=393","title":{"rendered":"An interesting pattern&#8230; or is it?"},"content":{"rendered":"<p>When you self-publish on Amazon, one of the services they provide is sales statistics showing how many of your titles have been sold each month. Now admittedly I&#8217;ve only been doing this for a week or so, so there&#8217;s not much data accumulated. Still, when you&#8217;re an engineer, you sometimes have to draw conclusions based on meager data. (Come to think if it, that&#8217;s also true for battlefield commanders, but we&#8217;ll leave that as a topic for another entry.)<\/p>\n<p>At the end of last month, I posted my first two titles, with synopses and cover images. Now, a week later, I have some statistics to analyze. And here&#8217;s the early return: <a href=\"http:\/\/www.amazon.com\/dp\/B00I4JGGBG?tag=larallonl-20&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=B00I4JGGBG&amp;adid=13DAGBW462KGKXTAZ158&amp;&amp;ref-refURL=http%3A%2F%2Frcm-na.amazon-adsystem.com%2Fe%2Fcm%3Flt1%3D_blank%26bc1%3DFFFFFF%26IS1%3D1%26bg1%3DFFFFFF%26fc1%3D000000%26lc1%3D0000FF%26t%3Dlarallonl-20%26o%3D1%26p%3D8%26l%3Das4%26m%3Damazon%26f%3Difr%26ref%3Dss_til%26asins%3DB00I4JGGBG\" target=\"_blank\">The Warrior And The Lioness <\/a>outsold<a href=\"http:\/\/www.amazon.com\/dp\/B00I4JGKXK?tag=larallonl-20&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=B00I4JGKXK&amp;adid=1416QZYPKD4WQKNDQMX9&amp;&amp;ref-refURL=http%3A%2F%2Frcm-na.amazon-adsystem.com%2Fe%2Fcm%3Flt1%3D_blank%26bc1%3D000000%26IS2%3D1%26bg1%3DFFFFFF%26fc1%3D000000%26lc1%3D0000FF%26t%3Dlarallonl-20%26o%3D1%26p%3D8%26l%3Das4%26m%3Damazon%26f%3Difr%26ref%3Dss_til%26asins%3DB00I4JGKXK\" target=\"_blank\"> Saimon&#8217;s Gift<\/a> by a factor of \u221e percent. Yes, that&#8217;s right, Saimon&#8217;s Gift sold zero copies.<\/p>\n<p>Now maybe I just need to collect more data. Or maybe it&#8217;s that airline pilots are of more interest to my target audience than abused women. Or maybe I should rewrite the synopsis. After all, the only data points a prospective reader has to make a purchase decision are the cover image and the synopsis&#8230; and I happen to like the cover image for Saimon&#8217;s Gift.<\/p>\n<p>Probably I should wait one more week before making any changes \u2013 a week isn&#8217;t a very long time. And while &lt;ahem&gt;corporate policy does not permit revealing actual sales numbers, they&#8217;ve been nominal enough that it&#8217;s tough to extract statistics. I&#8217;ve also got another release planned for the end of this month \u2013 a pleasant little tale about an impressionable teen corrupted by a disgraced former astronaut: Contributing to the Delinquency of a Minor. And that one will be free for the first month, I&#8217;ve decided, which I hope will generate a spurt of &#8216;sales&#8217;, some of which (I hope) will spur purchases of the first two.<\/p>\n<p>There&#8217;s a strong temptation to mess with anything that isn&#8217;t working exactly the way you want it to. An analogy that comes to mind is when a student pilot glues his face to the attitude indicator and winds up constantly climbing above and descending below where he actually wants to be \u2013 chasing the gauges, it&#8217;s called. A better way is to make a slight change, and then wait to see the effect before adjusting the change. I don&#8217;t know what what the optimal cycle time is for an Amazon product description, but I&#8217;m sure that it&#8217;s more than a week.<\/p>\n<p>Due to some circumstances early in my life, I find myself with a sense of urgency, to which I attribute many of my successes. More recently, I&#8217;ve learned that that sense of urgency is almost certainly responsible for many of my failures as well. So becoming more patient is definitely one of my life goals.<\/p>\n<p>I just wish I could do it more quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you self-publish on Amazon, one of the services they provide is sales statistics showing how many of your titles have been sold each month. Now admittedly I&#8217;ve only been doing this for a week or so, so there&#8217;s not much data accumulated. Still, when you&#8217;re an engineer, you sometimes have to draw conclusions based [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=\/wp\/v2\/posts\/393"}],"collection":[{"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=393"}],"version-history":[{"count":3,"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=\/wp\/v2\/posts\/393\/revisions\/397"}],"wp:attachment":[{"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.larryallenonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}